Work

Now

Digital Producer, Enigma Interactive

June 2024 – present

I set direction and line-manage a team of four software engineers delivering digital transformation projects for clients large and small, running fixed-price projects and longer programmes in parallel. That means workshops and process mapping with clients, writing the user stories and functional specs, owning the roadmap, and partnering with senior developers on security questionnaires and remediation.

• Workflow innovation for a high-volume web-to-print platform, letting customers delegate artwork upload and payment to third parties.
• Migrating home fuel ordering from phone to web, with a Dynamics 365 integration for account pricing and payment on a product with volatile prices.
• Consulting on resilience and mitigation during live cyber incidents, and managing client communication while they were happening.

Founder, Fantasy Rowing

June 2023 – present

Built and launched an iOS and Android prediction-league app for rowing fans, single-handedly, from concept to store. Top 50 in the App Store's Sports category, 4.9★ from 36 reviews, and over 60% of surveyed users say they watched racing they otherwise wouldn't have. Read the case study.

Before that

Marketing & Communications Lead, The Boat Race Company

March 2023 – May 2024

• Led new website functionality that drove a 173% increase in users and 293% increase in page views year on year.
• Grew email subscribers by 255% while keeping open rates above 50%.
• A new video strategy delivered 46% more views and 64% more new YouTube subscribers at no extra cost.
• Introduced GA4, Tag Manager custom events and an A/B testing framework.

Product Manager, Endurance Sports Research

August 2021 – October 2022

A start-up collecting and aggregating sports performance data, with a web platform called Ludum plus iOS and Android apps, serving programmes competing at the highest level.

• Represented the customer internally through data analysis, regular user interviews and product walk-throughs, and used conversion data to overhaul onboarding for multiple user groups.
• Led the company's part in a pilot that brought real-time performance data, transmitted directly from boats on the water, into live broadcast coverage of Henley Royal Regatta and The Boat Race.
• Scoped and specified bespoke work, including a complex health-monitoring feature for an Olympic programme.
• Ran the roadmap and sprint priorities with a remote design and development team in Serbia.

Marketing & Video Manager, Endurance Sports Research

September 2018 – August 2021

• Produced and directed live streams of racing on the Thames with GPS and accelerometer data overlaid from crews in real time: camera crews, RTMP servers, live editing, commentary liaison and dynamic graphics fed from our API.
• Built a YouTube content strategy from zero to 300K+ views, 37,000 hours of watch time and 1,500+ subscribers.
• Wrote the marketing copy and produced the imagery and app visuals for the website.

Freelance content, photography and video

2008 – 2022

Worked with Red Bull, BBC Sport, British Rowing, Monster Energy, Rugby World Cup 2011, Hydrow, Oakley, Visit London and others. Ran RowingPhotography.co.uk, a rowing event photography business built around getting images online and printed faster than anyone else. Spent 2015–16 as Community Manager at f-stop gear, running the EMEA ambassador programme and supporting global content production.

Finance and audit

2003 – 2008

Product control at ABN AMRO and Dresdner Kleinwort, and audit on the PwC graduate scheme with clients including Shell, Rio Tinto, BT and Samsung. Where the analytical, data and risk habits come from.

Education

• Data Science Bootcamp, Imperial College London with HyperionDev
• BSc (Hons) Sports Technology, 2:1, Loughborough University

Away from work

I'm a family man with three energetic children who I try to get outdoors as much as possible. Cycling has taken over as my main exercise, on the road and on a Zwift team, though I still make the occasional guest appearance at Tyne Amateur Rowing Club.