Digital Leader | Product Builder | Sports Technology Specialist¶
An experienced and forward-thinking digital leader, I specialise in delivering complex transformation across digital platforms, sport, and ecommerce. With a rare blend of technical fluency, strategic product insight, and deep experience in live and data-driven environments, I've led change at every level—from broadcast innovation and high-performance environments to ecommerce and fan-facing apps.
Known for a clear-eyed, creative approach to problem-solving, I bring strong product vision and an instinct for applying technology in novel, effective ways.
What I Do¶
Digital Transformation
Leading cross-functional teams to deliver complex platform migrations, systems integration, and resilience strategies. From web-to-print systems to enterprise portals, I guide organizations through digital change on the critical path.
Product Management
Building and scaling user-focused products from concept to launch. Currently running Fantasy Rowing, a top-rated iOS/Android app that's demonstrably increased viewership at major rowing events.
Sports Technology
Bringing real-time performance data into live broadcasts, developing bespoke analytics systems for Olympic programs, and creating tools that bridge the gap between athletes, fans, and high-performance environments.
Recent Highlights¶
- Fantasy Rowing: Top 50 in App Store (Sports), 4.9★ rating, 202% YoY user growth
- TargetSplits.com: 3,700+ users in under 3 months for rowing erg calculator
- The Boat Race Company: 173% increase in site users, 293% increase in page views YoY
- Live Broadcast Innovation: Integrated real-time telemetry into coverage of Henley Royal Regatta and The Boat Race
- Digital Producer: Managing teams delivering complex client projects across multiple sectors
Let's Connect¶
Interested in digital transformation, product development, or sports technology? I'd love to hear from you.