About Me¶
I'm a digital leader with over 20 years of experience in communication, analytics, and product innovation. My career spans finance, content creation, sports technology, and digital transformation—always driven by a passion for solving complex problems and creating meaningful impact.
Professional Background¶
Current Role¶
Digital Producer at Enigma Interactive (June 2024 - Present)
Responsible for setting strategic direction and line managing a team of four software engineers to deliver complex digital transformation projects for clients, large and small. Key achievements include:
- Workflow innovation for a high sales-volume web-to-print platform, enabling third-party asset handling and delegated payment.
- Customer portal for a large multi-national manufacturing organisation with Jira and ERP integrations.
- Consulting on resilience and mitigation strategies during live cyber incidents.
Recent Experience¶
Marketing & Communications Lead at The Boat Race Company Ltd (March 2023 - May 2024)
- Led development of new website functionality: 173% increase in users, 293% increase in page views YoY
- Grew email subscribers by 255% whilst maintaining open rates consistently above 50%
- Formulated video strategy: 46% increase in views, 64% increase in new YouTube subscribers
- Introduced GA4 and AB testing framework to improve conversion and engagement
Founder of Fantasy Rowing (June 2023 - Present)
Built and launched a successful iOS/Android app for rowing fans, enabling event-based prediction gameplay. Top 50 in the App Store (Sports), with a 4.9★ rating and strong engagement during Henley Royal Regatta. Over 60% of surveyed users said they watched races they otherwise wouldn't have, directly attributing increased viewership to the product.
Product Manager at Endurance Sports Research Ltd (August 2021 - October 2022)
- Represented customers internally through data analysis, user interviews, and product walk-throughs
- Identified patterns in conversion data to shape onboarding overhaul for multiple user groups
- Led successful pilot project bringing real-time sports performance data into live broadcast coverage for Henley Royal Regatta
- Scoped and specified bespoke work including complex health monitoring features for Olympic rowing programs
- Fostered collaborative working with remote development teams across time zones
Marketing & Video Manager at Endurance Sports Research Ltd (September 2018 - August 2021)
- Produced original video content and live broadcasts integrating real-time telemetry from racing crews
- Built YouTube content strategy from scratch: 300K+ views, 1,500+ subscribers
- Managed live-stream production across multiple Tideway-based events
Earlier Career¶
Freelance Content Creator (May 2008 - 2022)
Worked with brands including Red Bull, BBC Sport, British Rowing, Monster Energy, Rugby World Cup, and Hydrow. Founded RowingPhotography.co.uk, delivering rapid-turnaround imagery by adopting new upload technology and automatic print fulfillment.
Finance & Audit (2003 - 2008)
Early career in finance and audit with PwC, Dresdner Kleinwort, and ABN AMRO, developing analytical, data, reporting, and risk management skills in complex, regulated environments.
Skills & Expertise¶
Core Competencies¶
- Communication (15 years)
- Analytics and Data (20 years)
- Product Strategy & Innovation (8 years)
- Problem Solving (20 years)
- Copywriting (15 years)
- Sports Marketing (15 years)
Technical Skills¶
- Coding: HTML, Python, SQL, Dart
- Tools: Jira, Confluence, Google Workspace, GA4, Google Tag Manager
- Methodologies: Agile (5 years)
- Design: Creating mockups and wireframes (5 years)
- Requirements: Defining technical specifications and user stories (5 years)
Education¶
Data Science Bootcamp
Imperial College London in partnership with HyperionDev
BSc (Hons.) Sports Technology, 2:1
Loughborough University
A Levels: Maths (A), Physics (A), Chemistry (B)
Personal¶
I'm a family man who enjoys spending time with my three energetic children, getting them outdoors and enjoying their wisdom. Cycling has taken over as my main mode of exercise—both in real life and as a member of a Zwift team online—although I still make the occasional guest appearance at Tyne Amateur Rowing Club.
My background as a competitive rower (with medals from BUSA through to Henley Royal Regatta, representing Loughborough Students, Notts County, Tyne Amateur, and London Rowing Club) continues to inform my work in sports technology and helps me stay embedded within the rowing community.
What Drives Me¶
I thrive on identifying opportunities where technology can solve real problems—whether that's streamlining business processes, creating tools that enhance athletic performance, or building products that bring fans closer to the sports they love.
My approach combines technical fluency with user empathy, strategic thinking with hands-on execution, and professional rigor with creative problem-solving.